ORIGINALLY PUBLISHED: MAY 2023
Whether you are starting a business or looking to expand your business the benefits of networking is a key component to success. Networking is primarily driven by “word of mouth” approach. In a survey conducted by Align-able, 85% of small businesses indicate that word-of-mouth referrals was the best way to acquire local customers.
Since time is a major factor for most business owners, incorporating networking into your schedule is key. Here are some tips to make networking work for you.
• Attend a networking event during lunch
• Develop your elevator pitch
• Ask creative open-ended questions
• Listen more than you speak
• Bring someone to work the room with you
• Have a goal for networking
• Find a reason to follow-up
• Share business tips, referrals and leads with non-
competitors
• Ask for what you want
• Join a professional organization
Networking is another way to market your business and a primary tool to grow your business. These tips are intended to increase confidence in the knowledge of your business, in yourself professionally, and a source of information. Most importantly, to join the community of business owners.