The Stalwart

Networking your Small Business



Whether you are starting a business or looking to expand your business the benefits of networking is a key component to success. Networking is primarily driven by “word of mouth” approach. In a survey conducted by Align-able, 85% of small businesses indicate that word-of-mouth referrals was the best way to acquire local customers.

Since time is a major factor for most business owners, incorporating networking into your schedule is key. Here are some tips to make networking work for you.

    •    Attend a networking event during lunch 

    •    Develop your elevator pitch 

    •    Ask creative open-ended questions 

    •    Listen more than you speak 

    •    Bring someone to work the room with you 

    •    Have a goal for networking 

    •    Find a reason to follow-up 

    •    Share business tips, referrals and leads with non- 

    •    Ask for what you want 

    •    Join a professional organization

Networking is another way to market your business and a primary tool to grow your business. These tips are intended to increase confidence in the knowledge of your business, in yourself professionally, and a source of information. Most importantly, to join the community of business owners.

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